As we prepare for a new year, full of near field communication NFC technology breakthroughs from the hottest near field communication companies, it seems like a good idea to check out the latest news about our favorite little mobile marketing technology. So, pull up a chair (or whip out your favorite near field communication phone) and let’s take a look at the top headlines in the world of near field communication. There’s quite a bit going on out there, so if we missed your favorite headline, feel free to contact us with a comment!
This headline from Forbes says it all about the love-hate relationship that some brands have had with Quick Response codes. Despite a lot of trepidation and more than a little angst from some parties, Garrett Gee — developer of the popular near field communication reader Scan — wants us to know that “people all around the world actively create and scan QR codes.” The technology may have a negative reputation among some “technical experts,” but Scan has been downloaded more than 25 million times within a relatively short window, definitely showing demand.
From the UK Register, genuine proof that some of the security concerns surrounding Quick Response may have some basis in fact. Symantec executive Warren Sealey reported that “we’ve seen criminals using bad QR codes in busy places putting them on stickers and putting them over genuine ones in airports and city centres.” While there’s no evidence that this scam has made its way across the ocean just yet, users should be careful of any Quick Response codes that appear to be on adhesive stickers, and should look for evidence of tampering before they scan.
Before you jet off to take a look at this news article, bask in the fact that this article comes from China Daily, one of the biggest online newspapers from China also available in English. You simply can’t get a wider divergence of opinion than this article versus the one above from Forbes. On the other hand, it has been well-known for a while now that Quick Response has some of its biggest fans in the eastern Asia region, particularly in Japan and Korea. When you read this article, the excitement and innovation surrounding Quick Response is palpable — it might even give you a few ideas on new ways to make use of QR in your campaigns.
As near field communication technology and Quick Response both continue to mature, we’ll be seeing new and better ways to make use of them across industry lines. 2012 has definitely been an exciting time for this segment of the mobile market, and I look forward to seeing what 2013 has in store for devoted tech-watchers. Have a great holiday season, and don’t forget, you can always get in touch with us to share your views on the QR revolution!